We do the arithmetic so you can dream big.
Roll & Bloom started with a simple frustration: on a wallcovering project, working out how much to buy without coming up a strip short or drowning in leftover rolls is harder than choosing the print. So we built the calculator we wished existed, and wrapped it in the field notes we kept learning the hard way.
What we do
We make free calculators for wall treatments: wallpaper, grasscloth, peel-and-stick, wood slat and acoustic panels, faux panels, wainscoting and wall tile, with more on the way. Each is paired with a plain-English buying guide. Our goal is for you to order once, order right, and love the result.
Who runs it
Roll & Bloom is owned by Rochelle Haas, an interior decorator and wallcovering installer in Palm Beach County, Florida. She is a graduate of the Fashion Institute of Technology, spent years as lead decorator for Sears in Chicago, and later designed interiors and window treatments for private clients in New York and Las Vegas.
The guides are written by the Roll & Bloom team, and Rochelle reads every one for accuracy before it goes up. Where she and a published source disagree, we say so on the page.
How we get our numbers
Our estimates use standard trade methods: the drop method for wallpaper, panel-and-row counting for slat walls, linear-foot counting for battens. Every formula, every default buffer and every product dimension we assume is published in full on how we calculate, along with a changelog of every correction we have made and why. If our arithmetic is wrong, that page is how you catch us.
We link out to manufacturer specifications, trade associations and retail listings as evidence for the figures we publish, and we date every price. Wall coverings vary; treat our figures as a well-reasoned starting point, not a guarantee, and always confirm against the product's own label before you order.
How we keep the lights on
Today, we do not. There are no affiliate links, no sponsorships and no paid placements on this site, and nothing here earns us anything if you click it. We intend to fund the site with display advertising and possibly affiliate links in future, and when that changes we will say so on how we make money on the day it happens.
How to reach us
Roll & Bloom is owned by Rochelle Haas and published from Palm Beach County, Florida. It is not owned by, funded by, or affiliated with any wallcovering manufacturer or retailer. Rochelle is not taking on design clients, but she is glad to answer questions about your project by email. Questions, corrections and partnership enquiries all go to hello@rollandbloom.com, and we aim to reply within two business days. Corrections get made and logged.